WPP Media is the world's largest media investment group, managing $65 billion in media investments across more than 80 markets from 160 offices globally. The collective serves major brands including Cartier, Weetabix, Dream11, Uber, Nokia, and Google Workspace, deploying over 40,000 media experts to execute campaigns and strategy.
The company operates as WPP's global media collective, positioned specifically for the AI era. Its technical infrastructure centres on the Open Media Studio (OMS) platform, part of WPP Open - an intelligent marketing system that enables privacy-first data collaboration and integrates media planning, data analytics, creative production, commerce, and personalised media delivery across owned, earned, shared, and paid channels.
Core capabilities span artificial intelligence, data analytics, and privacy-preserving data collaboration. WPP Media's technical domains include AI-powered marketing solutions, production infrastructure, and systems that unify disparate media and data workflows. The organisation applies these capabilities across diverse verticals: luxury and retail, food and beverage, gaming and online sports, transportation, telecommunications, and enterprise software.
