Viant is a NASDAQ-listed ad-tech company (ticker: DSP) headquartered in Irvine, California. Founded in 1999, it has over two decades of operational history in programmatic technology. The firm develops an AI-powered, buy-side advertising platform for planning, executing, and measuring campaigns across the open internet.
The company's technical work centers on several domains: AI-powered advertising, programmatic technology, Connected TV (CTV), household-level identity resolution, person-level attention signals, and content intelligence. Its core product, the Viant Omnichannel Platform, specializes in CTV and omnichannel digital marketing. A second offering, ViantAI, is designed to provide fully autonomous advertising solutions where AI manages campaigns without human assistance.
The platform focuses on measurable outcomes and efficiency for advertisers, with a particular emphasis on CTV as a growing channel. Viant's technology operates across the digital advertising and ad-tech industry verticals.
