Trackier is a performance and partner marketing platform that helps brands, agencies, ad networks, and app owners track, manage, and optimise marketing campaigns across more than 20 countries. Founded in 2016 by three engineers, the company has grown entirely through organic expansion, reaching $5.5m annual recurring revenue in 2024 with projections of $9m for 2025, whilst serving over 1,500 global customers including ICICI Bank, Flipkart, OLX, and Dentsu.
The platform addresses core challenges in performance marketing through attribution tracking, real-time analytics, campaign management, automated payouts, and fraud prevention capabilities. Trackier operates purpose-built products for distinct verticals: its flagship platform spans gaming, fintech, e-commerce, banking, travel, and media; Apptrove focuses on mobile marketing; and Affnook serves the iGaming sector. The infrastructure is designed to comply with privacy regulations whilst maintaining the operational scale required for global marketers.
Trackier maintains operational entities in the United States, Singapore, and Dubai alongside its founding base in India. The company has been recognised by G2Crowd among the top 10 best SaaS products in partner marketing, reflecting its positioning in a crowded market.