At Trek, we believe the bicycle is a simple solution to the world's complex problems, and we've made it our mission to change the world by getting more people on bikes. Founded in 1976 in a small red barn in Waterloo, Wisconsin, Trek began with a singular vision: to build the best bicycles the world had ever seen. Today, we remain a family company owned by employees and the founding family, taking pride in our independence and long-term perspective.
We build only products we love, provide incredible hospitality to our customers, and live by values that guide everything we do. Our team is driven by adventure, guided by our history, and committed to creating the world's greatest bicycles. From the Break Room where we test products to their limits, to our lunch rides that keep us connected to the joy of cycling, Trek is a place where passion for product and community come together. We believe in doing the right thing, making friends along the way, and getting better every day.