Specialized Bicycle Components, founded in 1974 by Mike Sinyard, is a leading American manufacturer of high-performance bicycles and cycling equipment. Headquartered in Morgan Hill, California, the company operates on a simple philosophy: products are made for riders, by riders. This rider-first approach has driven innovation throughout Specialized's history, from creating the first production mountain bike - the Stumpjumper - to building their own wind tunnel for aerodynamic development and doubling down on carbon fiber technology.
The company designs and markets road bikes, mountain bikes, e-bikes, gravel bikes, and cycling components under the Specialized, S-Works, and Roval brands. Beyond manufacturing, Specialized is deeply committed to advocacy and community impact. The company played a pivotal role in forming the International Mountain Bike Association (IMBA) in 1987 to protect trail access, and supports Outride, a foundation that uses cycling to improve cognitive health in youth. With approximately 1,300 teammates globally, Specialized continues to push the boundaries of cycling technology while maintaining its core belief that bikes have the power to change lives.
