Triptease, founded in 2013, is a data technology company operating in the hospitality sector. It provides a Data Marketing Platform designed to help hotels increase their direct bookings, reducing reliance on Online Travel Agents (OTAs). The platform uses hotel data - including pricing, market conditions, and guest behavior - to power intelligent marketing across channels such as metasearch, email, and personalized website experiences.
The company's technical work involves AI-powered personalization, real-time price matching, and automated bidding. Its platform is used by thousands of partner hotels, and the company states it has driven over £1 billion in annual direct revenue for its clients.
Triptease is headquartered in London, with additional offices in New York, Barcelona, and Singapore.
