Varicent is a SaaS company specialising in Sales Performance Management (SPM) software. Its platform covers the full revenue cycle: sales planning and territory design, goal and quota setting, sales execution, and variable pay and incentive compensation. The software incorporates AI-driven insights to help revenue leaders make more informed decisions about how they structure teams, set targets, and design incentive programmes.
The company's core product suite addresses three interconnected problems that sales organisations face: planning intelligently before a sales period begins, executing consistently during it, and paying variable compensation accurately and strategically throughout. Territory and quota tools sit alongside incentive compensation management, giving organisations a single platform rather than a collection of point solutions.
Varicent has offices in Toronto, London, Bucharest, and multiple locations across the United States, and serves customers globally. The company has received recognition from analysts and review platforms including Gartner, Forrester, and G2.
Internally, Varicent operates around three stated values - Be Bold, Be Curious, Be Kind - with an emphasis on trust, collaboration, and domain expertise in sales performance.
