Whatfix is a global B2B SaaS provider of a digital adoption platform founded in 2014 by Khadim Batti and Vara Kumar Namburu. The company serves 700+ enterprise customers, including more than 80 Fortune 500 companies, across 40+ countries. Its core platform helps organizations increase adoption and return on investment from enterprise software and artificial intelligence tools by making them more accessible and usable for employees across all skill levels.
The company operates seven offices across the United States, India, United Kingdom, Germany, Singapore, and Australia. Its customer base spans multiple industries, including energy, industrial manufacturing, and logistics, with examples including Shell, Schneider Electric, and UPS Supply Chain Solutions. Whatfix positions itself around a philosophy termed "Userization" - the belief that technology should adapt to people rather than the reverse.
The company has received recognition including Great Place to Work certification, ranking in LinkedIn's Top 5 Startups to Work For, G2 Best Software Awards, Stevie Employer of the Year, and inclusion in Deloitte's Technology Fast 500. Its workplace culture emphasises empathy alongside ambition, with an approach that values intelligence, creativity, and diversity among team members.
