WPP is a British multinational communications and advertising holding company, founded in 1971 and headquartered in London, England. The firm operates across more than 100 global markets, positioning it at the intersection of creativity, media, and technology for over five decades.
The company's technical work is concentrated on building and deploying advanced marketing technology. Key domains include AI-driven media and data solutions, agentic marketing platforms, AI-powered content creation, customer experience, commerce, CRM, and media intelligence. Its product portfolio includes WPP Open, an agentic marketing platform that unifies the company's services, and WPP Media, which delivers AI-driven media and data solutions. WPP Production focuses on high-velocity, AI-powered content creation at scale.
These technology platforms support the work of its creative agencies, which include brands such as VML, Ogilvy, and AKQA. WPP Enterprise Solutions combines capabilities in customer experience, commerce, and CRM with its technology platforms. The company states it fosters a culture of creativity and continuous learning, with an approach to AI that frames it as a creative partner to amplify human potential.
