XITE builds music video experiences across linear TV networks, interactive TV apps and on-demand streaming services. The company is headquartered in Amsterdam and operates in North America, Europe and multiple other territories. Its platform reaches 100 million households and is available on more than 100 million connected TVs, set-top boxes and OTT devices.
The technical work spans TV technology, interactive TV applications and on-demand streaming, alongside the systems behind music curation, music licensing, content production, metadata profiling and playlist relevance. The XITE music video platform lets viewers search, like and skip through the entire catalogue, watch expert-curated channels and build their own; the Mixer feature generates a personal channel from genre, decade, style or mood. More than 200 curated channels are operated.
The company reports over 14 years of experience in TV, tech development, music licensing, content production and music curation. Its curation team hand-selects and reviews each video for quality, metadata profiling and playlist relevance, and channels are curated by music experts. XITE describes its approach as quality over quantity, with a focus on a premium music video experience.
