Yepoda exists to bridge the gap between innovative Korean beauty and the Western market - making K-Beauty accessible without the confusion of language barriers or unreliable imports. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda brings the power of Korean skincare to Europe, the UK, and the US with mindfully produced products made with love in Korea. The company's mission is to deliver the best natural and active ingredients without ever compromising on quality or sustainability, offering clean, vegan, and cruelty-free formulations that are both effective and ethically sourced.
As a certified B Corp™, Yepoda is committed to building a business with purpose, partnering with organizations like 1% for the Planet and earning recognition as one of LinkedIn's Top Startups 2025 in Germany. With over 1 million happy customers and distribution across Europe - including at Sephora stores since March 2025 - Yepoda proves that beauty doesn't have to come at the expense of the planet. Their products are free from silicones, parabens, formaldehyde, PEGs, mineral oils, microplastics, and sulfates, while their eco-friendly packaging solutions reflect an unwavering commitment to sustainability at every step.
