Yieldmo is an advertising technology company that operates a smart exchange designed to differentiate and enhance the value of both addressable and non-addressable ad inventory. The company's technology stack spans artificial intelligence, data analytics and creative technology, with engineering work concentrated on attention measurement, predictive format selection and privacy-safe inventory curation across digital media and mobile advertising.
The Yieldmo Smart Exchange is the core product, supported by proprietary attention signals derived from user-initiated gestures and other real human behaviours. These signals are analysed from billions of data points each day and feed an AI-driven system that selects the best ad format for each impression opportunity. Alongside the exchange, the company builds custom, human-centered ad formats and curates premium inventory in a privacy-safe manner.
Technical domains at the company include artificial intelligence, attention signals and attention measurement, predictive format selection, ad format innovation, advertising exchange technology, data analytics, privacy-safe inventory curation, creative technology, mobile advertising and gesture-based behavioural signals.
Yieldmo's approach is grounded in a human-centered design philosophy: the company holds that ads should be tailored and provoke emotion and action. It began at the dawn of mobile advertising by rejecting the convention of shrinking display ads for smaller screens, and continues to focus on understanding real human behaviours and merging creative with media.
