Kargo is an advertising technology company founded in 2003 and headquartered in New York. It operates a global media marketplace that enables brands and publishers to run full-funnel advertising campaigns across four channels: mobile, connected TV (CTV), social, and e-commerce. The company has offices in Chicago, Los Angeles, San Francisco, Dallas, Sydney, and Auckland.
The technical stack centres on several proprietary products. AI-powered Cohort Intelligence provides contextual targeting without relying on third-party cookies. Creative Composer supports ad creative production workflows, and Kargo's custom creative formats are claimed to hold viewer attention twice as long as standard ad units. The platform also includes agentic media buying tools designed to improve return on ad spend. On brand safety, the platform holds a Jounce Media certification for zero exposure to "made for advertising" sites.
Engineering and product work spans several technical domains, including contextual targeting, programmatic and agentic media buying, creative technology, CTV and mobile ad delivery, brand lift measurement, and revenue optimisation. The company describes its measurement priorities as consumer engagement, brand lift, and performance outcomes for advertisers.
