Zenni Optical, founded in 2003, pioneered the online eyewear industry by selling directly to consumers. The company offers affordable prescription glasses, sunglasses, protective eyewear, and non-prescription frames for adults and children, with complete prescription pairs starting under $10. Its product range includes the EyeQLenz™ with Zenni ID Guard™ and a VR Vision Screener.
The company has sold over 70 million frames globally and is headquartered in the San Francisco Bay Area. As an e-commerce retailer in the eyewear sector, Zenni operates as a direct-to-consumer brand, bypassing traditional retail markups to deliver lower prices.
Zenni's technology platform supports online frame selection, virtual try-on features, and prescription lens customization. The development of products like the VR Vision Screener indicates investment in digital tools for eye care.
