Ada is a Canadian AI company founded in 2016 that builds and operates an omnichannel customer service automation platform. Its platform enables enterprise businesses to build, deploy, and manage AI customer service agents across chat, voice, email, and social channels from a single interface. The company has raised over $250 million in funding from investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures.
The platform has powered 5.5 billion customer interactions and resolves up to 83% of customer conversations autonomously. Customers include Square, YETI, and Monday.com. Ada positions its offering not only as automation tooling but as a platform for improving AI agent performance and advancing a business's broader AI capabilities over time.
The technical scope spans several domains:
- AI agent creation, deployment, and management
- Omnichannel integration (chat, voice, email, social)
- Conversation automation and resolution
- Agent performance analytics and optimisation
