Boomtrain was a marketing technology company founded in 2012, operating from San Francisco, California, and Bangalore, India. The company built an artificial intelligence-powered platform designed to help brands in the media and marketing sectors drive relevant user interactions across digital touchpoints, with the goal of increasing engagement and customer lifetime value.
The company's core product, the Boomtrain Marketing Platform, was positioned as the first marketing technology platform built with machine learning at its foundation. It was designed to understand content, analyze reader behavior, and apply machine learning to grow subscriber lists, maintain user engagement, and automate marketing processes. The platform generated hundreds of millions of recommendations daily for its customers.
Boomtrain's technical work spanned artificial intelligence, machine learning, data science, and marketing technology. The company's engineering and data science teams were subsequently acquired by Zeta Global. Following the acquisition, the Bangalore office became Zeta's third engineering hub in India, focused on advanced R&D and machine learning development, while the San Francisco headquarters was integrated into Zeta's Silicon Valley Center of Excellence.
