Cognitiv, founded in 2015, applies deep learning to marketing. The company builds models that predict consumer behaviour and use them to drive full-funnel outcomes for brands worldwide. Its technical work spans machine learning, data science, predictive modelling, natural language processing and algorithmic advertising.
Two products anchor the engineering effort. The Deep Learning Advertising Platform (DLAP) uses proprietary deep learning and data science to connect brands with customers across Web, CTV, Social and Audio channels. ContextGPT and AudienceGPT are algorithmic advertising products aimed at reaching the most qualified consumers - those who actually want to see the ads - through context and audience targeting respectively.
Teams of engineers, data scientists and advertising experts work together across three offices: New York, San Mateo and Bellevue. Cognitiv operates a hybrid work model that offers flexibility while encouraging in-person connection, with open office spaces intended to support collaboration. The company describes its culture as one that values collaboration, continuous learning and professional growth.
