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About

Colruyt Group is a Belgian family-owned retail corporation founded in 1928, operating supermarkets, webshops and retail services across Belgium, France and Luxembourg. The group employs nearly 33,000 people and encompasses more than 40 retail formats, webshops and services. Technical work spans retail technology, food retail operations, and renewable and green energy: the group runs on 100% electricity from renewable sources, generated by wind and sun only, and states a commitment to pioneering innovation in retail technology.

The portfolio covers a range of retail segments under separate brands. Colruyt is the founding discount supermarket chain, alongside OKay (smaller-format supermarkets), Bio-Planet (organic food) and Cru (premium food). Non-food formats include DreamBaby (baby and childcare), Dreamland (toys and leisure) and Fiets! (bicycles), while SPAR is operated as a convenience franchise. The group works with over 6,000 partner Belgian agricultural businesses and produces 30% of its private-label products internally.

Ownership has remained within the founding family across three generations. Stated working principles include efficiency, simplicity and passionate craftsmanship, a people-oriented and no-nonsense philosophy, first-name address between colleagues, uniformly furnished and transparent offices, and profit-sharing for employees. The group describes its approach as sustainable entrepreneurship balancing economic, ecological and social factors.

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