Dsquares is a B2B loyalty and rewards solutions provider serving enterprises across the Middle East and Africa. The company operates in more than 10 countries, working with clients in the banking, telecom, and retail sectors. Its loyalty platform connects enterprise programs to a merchant network of over 25,000 stores and brands, giving end customers a broad range of redemption options.
The platform combines several core capabilities:
- Points systems that incentivise customer behaviour and drive repeat engagement
- Digital e-vouchers for reward fulfilment
- Gamification mechanics to sustain participation in loyalty programmes
- Analytics tools for measuring programme performance and customer behaviour
Beyond the platform itself, Dsquares offers end-to-end services spanning consultation, strategic commercial planning, technology implementation, merchant management, and ongoing programme optimisation. AI and data analytics underpin both the platform's intelligence layer and the advisory work the company delivers to clients.
Engineering and technical roles at Dsquares sit within a company whose product spans loyalty programme architecture, merchant integrations, data pipelines, and customer analytics - operating at regional scale across a diverse set of enterprise clients.
