Founded in 2015, exmox GmbH operates in the ad-tech and mobile advertising space, focusing on user acquisition for mobile gaming companies. The firm helps gaming publishers scale and engage their user bases across Android and iOS through data-driven campaigns and reward funnels. It was acquired for nearly $100 million.
The company's technology reaches approximately 250 million users per month across 180 countries. Its core technical domains include mobile advertising, user acquisition, and reward-based engagement systems. One of its owned platforms, testerup, forms part of its product portfolio.
Exmox maintains a geographic presence in the DACH region, the United Kingdom, and globally through its extensive reach. Campaign performance metrics, such as a D7 retention rate of over 25% for specific gaming titles, illustrate its approach to driving sustained user engagement beyond initial acquisition.
