JustPlay operates a portfolio of over 35 free-to-play mobile casual games paired with a loyalty platform that integrates AdTech, in-house game development, and payout rails. This creates a rewarded gaming ecosystem where players earn loyalty coins and can cash out every three hours via PayPal or gift cards, or donate to charity with JustPlay matching donations dollar for dollar. The company was founded in 2020 as a bootstrapped startup and has since scaled to over 25 million total downloads and more than 500,000 daily active users.
The company's technical stack spans AdTech integration, game development, and financial payout systems. With its headquarters in Berlin, JustPlay maintains a global team across more than 19 countries. Its business model focuses on sustainability in rewards, channeling advertising revenue directly back to players rather than relying on in-app purchases.
