Forter is the Trust Platform for digital commerce, built on advanced AI to deliver accurate, instant assessments of trustworthiness at every step of the buying journey. Founded in 2013 by childhood friends who experienced the frustration of having legitimate online transactions declined, Forter emerged from a simple insight: manual, rules-based fraud detection would never scale in a global economy. The founders, who previously worked together at PayPal implementing AI-powered fraud models, set out to build a fully automated platform that could make decisions about every eCommerce interaction based on a complete understanding of identity.
Today, Forter processes more than $2 trillion in transactions for over 400,000 businesses worldwide, including industry leaders like Adobe, ASOS, eBay, Instacart, Priceline, and Nordstrom. The platform leverages an Identity Graph with over 1.8 billion known identities and advanced machine learning to distinguish between legitimate customers and fraudsters in under a second. This enables merchants to maximize legitimate sales, reduce chargebacks by up to 90%, and deliver seamless customer experiences without compromising security. With headquarters in New York and offices in Tel Aviv, London, and Singapore, Forter continues to innovate at the intersection of AI and identity intelligence, helping businesses navigate the evolving landscape of digital commerce fraud.