Founded in 2011 and headquartered in Copenhagen, GetWhy operates an AI-moderated research platform for enterprise insight teams. The company's technology designs studies, recruits participants, conducts AI-moderated video interviews, and delivers qualitative research results within days. Its systems support analysis in over 100 languages and are trained on hundreds of thousands of interview sessions to identify patterns and extract aggregated insights.
GetWhy's client base includes major multinational corporations such as eBay, Heineken, Coca-Cola, Unilever, Nestlé, McDonald's, Nike, and L'Oréal. The company's platform is used across consumer goods, FMCG, and technology sectors to provide qualitative data for strategic decision-making. Key products include an AI research platform for end-to-end study execution and the Bloom AI platform for video response analysis.
The company has raised $64.5 million in funding to date, including a $34.5 million Series A round led by PeakSpan Capital in 2024. GetWhy positions its platform as a tool for accelerating the traditionally lengthy process of qualitative research, enabling insight teams to operate at the speed of business.
