Gifted operates a digital gift card marketplace headquartered in Stockholm, Sweden, active across 18 European markets. The platform connects consumers with hundreds of popular brands, enabling the purchase and resale of digital gift cards. By handling the underlying infrastructure, Gifted removes the need for individual brands to develop their own gift card systems.
The company's technical work centres on building and maintaining a digital marketplace platform, alongside a commitment to sustainability-focused hosting. Gifted maintains CO2-neutral hosting and works to eliminate plastic gift cards in favour of digital or FSC-certified paper alternatives.
Gifted's marketplace offers contactless, digital customer experiences within the retail and digital commerce sectors. The platform serves as intermediary between brands and consumers, providing brands with gift card distribution capabilities while giving buyers and receivers a streamlined process.
