Smartbox Group, founded in 2003, is the European pioneer and market leader in experience-based gift solutions. The company offers curated gift boxes containing memorable experiences across leisure themes including stays, wellness, adventure, and gastronomy, with nearly 15,000 different products in its catalogue. Rather than physical objects, Smartbox provides vouchers redeemable at partner venues.
The business operates across 11 European markets with a network of over 40,000 partner businesses spanning hotels, restaurants, spas, and activity providers. The company employs more than 700 people and offers flexible voucher systems with extended validity periods to accommodate customer scheduling needs.
Smartbox's mission centres on helping people transform free time into meaningful experiences. The company serves the gift solutions and hospitality sectors, connecting consumers seeking memorable activities with a broad network of leisure and service providers.






