In 2004, co-founders Andrew Stephens and Ben Hayes quit their roles at Manning Gottlieb OMD to establish Goodstuff, fuelled by Virgin's founding client's creative spirit and willingness to break the rules. Their vision was to create a media agency that would cut through industry complexity with inventive thinking, delivering unfair competitive advantage for brands. Over two decades, this entrepreneurial spirit has propelled Goodstuff from a planning agency to the UK's leading independent media planning and buying agency, now part of the Stagwell global network.
Today, Goodstuff's mission is to be "The World's Most Inventive Agency" - a philosophy they call "Only the good stuff." Their team of 130 media specialists delivers evidence-led, inventive media solutions across every consumer touchpoint, helping iconic brands like OVO Energy, Yorkshire Tea, Ella's Kitchen, and Dunelm achieve remarkable results. The agency has earned recognition as Campaign's Media Agency of the Year and consistently ranks among the Sunday Times Top 100 Best Companies to work for. Under new CEO Genevieve Tompkins, appointed in 2024 as the agency's first chief executive, Goodstuff continues to champion its founding values of doing the right thing, keeping it simple, and being good - both for clients and their people.
