Hootsuite provides a social media management platform that consolidates scheduling, content creation, analytics, and social listening into a unified dashboard. The company was founded in 2008 when its founder needed a tool to manage social media for a digital marketing agency, and the platform name was crowd-sourced from its early community.
The platform enables organisations to schedule and publish content across multiple networks, monitor brand mentions and sentiment in real-time, track audience engagement through detailed analytics, and manage employee advocacy programmes. Hootsuite serves customers ranging from small businesses to Fortune 1000 enterprises, with a user base exceeding 200,000 and more than 6,000 enterprise customers across over 200 countries. Notable customers include Adobe, Adidas, Nestle, and the World Health Organization.
Headquartered in Vancouver, Canada, Hootsuite operates offices in 14 locations worldwide. The company has been recognised as G2's number one best software product for 2026.
