HyphaMetrics, founded in 2020, is an independent supplier of media consumption data. The company provides individual-level measurement of global media usage, applying artificial intelligence and machine learning to generate precise datasets for advertisers and content optimisation. Its core offering is built around a Data-as-a-Service model, operating across the media, advertising, and streaming sectors.
The company's UNIeVista Panel product enables granular tracking of every media exposure within a household. This covers linear television as well as streaming services across subscription video on demand (SVOD), ad-supported video on demand (AVOD), and free ad-supported streaming TV (FAST) channels, providing a comprehensive view of viewing habits.
In August 2025, HyphaMetrics won a high-profile patent infringement lawsuit against Nielsen in federal court. The company serves a global client base, positioning itself as a competitor in the established media measurement landscape with technology-focused methodologies.
