Numeris is Canada's primary audience measurement and data company, serving broadcasters, advertisers, and agencies with insights into how Canadians consume media across television, radio, and digital platforms. With over 75 years in the industry, the company provides the standardized, transparent data that underpins much of the Canadian media industry's planning and decision-making.
The company's two core offerings reflect the breadth of modern media consumption. Its National Video Audience Measurement (VAM) solution tracks video audiences across both traditional and digital platforms using panel-based methodologies. Its audio measurement services cover radio and other audio consumption, mapping audience listening patterns for broadcasters and buyers alike. Both services are designed to be privacy-compliant and draw on partnerships with global measurement leaders.
Technically, Numeris operates at the intersection of data science, measurement engineering, and media intelligence. Its work spans cross-media measurement, panel design and management, measurement technology development, and the production of standardized datasets used across the Canadian broadcast and advertising ecosystem. The company positions its methodologies as both rigorous and adaptable to a shifting media landscape where traditional and digital consumption increasingly overlap.
