IPSY, founded in 2011, operates a beauty discovery platform connecting brands, creators, and consumers through personalized subscription boxes. The company's technology stack centers on machine learning, personalization technology, and data curation, powering recommendations for a community of over 20 million members. Its data-driven approach draws on more than 200 million product reviews to tailor offerings to individual preferences.
The platform offers tiered subscription products: IPSY Original (five deluxe-size samples monthly), IPSY Extra (five full-size products monthly), and IPSY Ultimate (eight full-size products quarterly). These services sit at the intersection of beauty, e-commerce, and subscription commerce.
Engineering teams at IPSY build systems that handle personalization at scale, matching a large and active consumer base with relevant beauty products. The company's technical work underpins a platform where consumer feedback loops - millions of reviews - directly inform curation algorithms.
