In 2015, founders Henri Machalani and Eugene Joannides recognized a fundamental gap in the mobile gaming ecosystem: players were investing countless hours and money into games without receiving any tangible rewards for their loyalty. They envisioned a new paradigm - one where engagement wouldn't just be measured, but genuinely rewarded. This insight sparked the creation of Mistplay, the pioneering play-and-earn loyalty platform that would transform how millions of mobile gamers experience their favorite pastime.
What began as a bold idea has evolved into a global phenomenon with over 30 million lifetime installs across Android and iOS platforms. Powered by the company's proprietary Helios AI engine, Mistplay now drives hundreds of millions in in-app purchase spending while giving away over $200 million in gift cards to its community of players. Operating in nine key markets and backed by Growth Curve Capital, Mistplay has become the leading loyalty app for mobile gamers, partnering with game publishers worldwide to create sustainable, rewarded engagement that benefits everyone in the ecosystem.
