LG Ad Solutions is a global leader in Connected TV and cross-screen advertising, transforming how brands connect with audiences across the evolving TV landscape. Formerly known as Alphonso, the company leverages its vast network of award-winning LG Smart TVs worldwide - reaching over 200 million globally and 45 million in the US - to provide advertisers with premium inventory and deterministic TV data. Through proprietary Automatic Content Recognition (ACR) technology and Video AI, LG Ad Solutions captures real-time viewing behaviors and consumer trends, enabling precise targeting and measurable business outcomes. The platform brings together leading technologies to create a comprehensive solution for planning, activating, and measuring campaigns across all viewing platforms.
As the advertising industry shifts toward addressable and data-driven TV, LG Ad Solutions helps brands find unduplicated reach across a fragmented media landscape while maximizing return on ad spend. The company's platform offers innovative inventory including LG Smart TVs, premium placements, and cross-device capabilities that extend beyond the living room to mobile, tablet, and desktop. With headquarters in Silicon Valley and offices across North America, Europe, South America, and Asia-Pacific, LG Ad Solutions combines global scale with local expertise. Their commitment to innovation drives the TV revolution forward, from on-demand content to interactive advertising and cloud gaming, creating quantum leaps that redefine the viewing experience for both consumers and advertisers.