iSpot is the new standard for TV ad measurement, trusted by brands, networks, and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. The company's real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. With exclusive access to 83M smart TVs and set-top boxes and direct integrations with 400+ streaming platforms and DSPs, iSpot delivers second-by-second attention metrics for all ads across linear and streaming environments.
The company has become a trusted currency provider for the industry, with 10 of the top 10 advertisers and 85 of the top 100 advertisers relying on iSpot's measurement solutions. Since its founding in 2012, iSpot has grown to measure 75K advertisers, 2.8M creatives, $628B in ad spend, 107T impressions, and 59B attributed conversions. The company is MRC-accredited and JIC-certified, providing the industry with independent, cross-screen analytics that enable advertisers to consistently drive business results.