Markmi is an AI-driven markdown assistant for the fashion retail industry. The company provides a platform that helps merchandising teams make faster and more profitable pricing decisions. Its core product analyzes multiple discount scenarios in minutes, generating clear price recommendations that model the impact on sales, margin, and inventory.
The company was founded by Laurent Mainil, whose family has deep roots in the Belgian fashion industry. The concept emerged from firsthand experience helping retailers manage inventory and meet revenue targets during the pandemic. Markmi's technical work spans AI, machine learning, and data analysis.
According to company data, customers have seen revenue growth of 5-10% and margin improvements of 2-5% during markdown periods. The company raised €1.1 million in a seed funding round and has a geographic presence in Ghent, Belgium, the Netherlands, the Nordics, and the United States.
