Sellforte, founded in 2017 and headquartered in Espoo, Finland, with offices in Hamburg and New York, builds a Marketing Mix Modeling platform for ecommerce, retail, and direct-to-consumer brands. The company has raised over $5.5 million in funding and employs approximately 50 professionals. Its technology stack is grounded in causal modelling, Bayesian modelling, data science, and marketing analytics.
The platform unifies Marketing Mix Modeling, Incrementality Testing, and Attribution into a single system, enabling clients to measure true incremental return on ad spend at the campaign and ad-set level. Sellforte counts brands such as C&A, Lidl, Paysafe, Finnish Design Shop, and Represent among its customers. Reported client outcomes include a 44% increase in incremental revenue during Black Friday and 10% growth in media-driven incremental sales.
