Mitchell 1, founded in 1918 and headquartered in San Diego, California, develops software for the automotive repair and motor vehicle industry. The company's products serve independent repair shops, dealership service departments, and trucking operations across North America.
Its flagship product, ProDemand optimized with SureTrack, combines OEM repair information with experience-based data for vehicle diagnostics and repair. Manager SE is the company's shop management and mechanical estimating platform, while SocialCRM provides automated marketing and customer engagement tools for shop owners. Mitchell 1 also offers online solutions for labor times, diagnostics, and repair of Class 4-8 trucks.
The company's technical work spans automotive repair software, shop management systems, OEM and experience-based repair databases, mechanical estimating engines, diagnostics solutions, and automated marketing platforms. Mitchell 1 has received the ASE Blue Seal of Excellence award and has operated for more than a century in the automotive technology sector.
