MotorK is a publicly traded SaaS company founded in 2010 that builds AI-driven software for automotive retail across Europe. Its products serve both original equipment manufacturers (OEMs) and car dealerships, covering the full sales and marketing funnel - from traffic acquisition and inventory management to lead handling and CRM. The company operates across eight countries and counts clients among more than 90% of car brands active in the European marketplace, with a team of nearly 500 people.
The core offering is the Spark platform, an integrated full-stack suite composed of several modular products:
- WebSparK - dealership website creation and management, currently powering over 1,300 dealership sites
- StockSparK - inventory publication and optimisation, managing nearly 860,000 vehicle listings daily
- LeadSparK - lead management and CRM, processing more than one million leads per year and enabling each operator to handle around 450 leads per month
MotorK claims to operate the largest R&D department in the European digital automotive sector, with its engineering work centred on AI-driven solutions applied across the customer journey. The company's stated aim is to produce measurable commercial outcomes - it reports conversion rates of up to 7% for leads processed through its platform.
