Nielsen Norman Group is a user experience research and consulting firm founded in 1998. The company operates at the intersection of UX research, consulting, and training, serving clients across the digital products and design industries. It is known for its research-driven, evidence-based approach to user experience.
The firm has published hundreds of articles, reports, and books over its more than 25 years in operation. Its UX Certification program validates professional competence in user experience, targeting practitioners seeking formal credentials in the field.
Nielsen Norman Group's work centers on conducting rigorous user research, providing expert consulting, and delivering training programs. Its technical focus spans user experience research methodologies, UX consulting, and professional development for design practitioners working on digital products.
