Peloton makes connected fitness products, software, and content that deliver boutique-style workouts in the home. Founded in 2012, the company operates across connected hardware, immersive fitness software, live and on-demand class production, and community platform features including a live Leaderboard that connects users during workouts.
The platform combines three core elements: beautifully designed fitness equipment, instructor-led classes described as immersive and challenging, and social features that enable members to connect and compete in real time. Peloton serves a millions-strong global community with live and on-demand workout options available anytime and anywhere.
The company's technical scope spans hardware engineering, consumer software development, content production, and community-building features. Peloton's positioning centres on making boutique fitness more accessible and efficient for people balancing demanding jobs and busy schedules, underpinned by a roster of instructors and regular community events designed to engage and retain members.
