Equinox is a luxury fitness and lifestyle company founded in New York in 1991. Its core business is operating premium fitness clubs, of which it runs over 100 worldwide. The company has since expanded into digital fitness through Equinox+, a membership platform launched in 2020 that delivers more than 1,000 hours of live and on-demand classes, blending physical club access with virtual content.
Equinox operates as the parent group for a portfolio of at least eight brands spanning multiple fitness and lifestyle verticals. These include SoulCycle (boutique cycling), Pure Yoga, Precision Run, and Blink Fitness, alongside Equinox Hotels, E by Equinox, and Equinox Media. This breadth places the company across luxury fitness, boutique programming, hospitality, and fitness media simultaneously.
On the technical side, Equinox's operations span digital content streaming infrastructure, fitness club management systems, facility design in collaboration with architecture firms, and the integration of physical and digital membership experiences. Engineering and technology work at Equinox touches platforms serving both in-club and remote users at scale across its global club network.
