SoulCycle is a boutique fitness company founded in 2006 that runs signature 45-minute indoor cycling classes combining cardio, strength training and rhythm-based choreography. The company operates more than 62 studios across the United States, Canada and the United Kingdom, where riders cycle in candlelit, music-driven rooms led by instructors who coach them through climbs, sprints and upper-body work with weights.
Beyond the studio, SoulCycle builds in connected fitness and digital content. The SoulCycle At-Home Bike is a connected indoor cycling bike that gives riders on-demand access to SoulCycle programming through an Equinox+ membership. Relevant technical work spans on-demand fitness streaming and connected fitness hardware.
The company operates in the boutique fitness, indoor cycling, wellness and connected fitness sectors. Its class format is designed as a communal experience, with riders moving in sync to the music; the company describes its mission as fostering an inclusive community and supporting personal transformation on and off the bike.
