RAPP is a global precision marketing agency with its headquarters in New York City. The company operates in more than 15 markets across North America, Europe, Latin America, and Asia-Pacific, employing over 2,000 people. It is part of Omnicom's Precision Marketing Group, and its team includes creatives, technologists, strategists, and data and marketing scientists.
The agency's work centers on transforming data into personalized consumer experiences, activating growth through a combination of precision and empathy. Its technical focus spans several domains: data and marketing science, AI-assisted content production, customer journey optimization, and first-party data utilization.
RAPP has developed proprietary solutions to support these capabilities. These include Datify for first-party data utilization, Maistro for customer journey optimization, and Artbot for AI-assisted content production.
