Showpad is an AI-native revenue effectiveness platform designed for complex, field-driven organizations. The company’s core technology lies in artificial intelligence, sales enablement, content management, and analytics. Its primary product is the Enablement Operating System (eOS™), a unified platform that combines content management, sales readiness, buyer engagement, and analytics. This platform was created following a 2025 merger with Bigtincan.
The company has developed several AI-powered tools, including Genie Assistant, Roleplay AI, Authoring AI, and Genie Agents, which are all focused on helping sales teams learn and sell more effectively. Showpad’s scale is indicated by its customer base of more than 2,000 companies across 50 countries. The company has offices in Ghent, Belgium; Chicago; and London.
