Skai is an omnichannel commerce media platform founded in 2006 and formerly known as Kenshoo. Originally rooted in search marketing, the company has evolved into a broader platform that centralises data across complex media programmes and optimises full-funnel performance for brands and agencies. It is backed by Sequoia Capital, Bain Capital Ventures, and Tenaya Capital.
The core Skai platform integrates with more than 100 retailers and publishers, serving over 8,200 brands and agencies and managing billions of dollars in client spend annually. It is designed to unify data across retail, search, and social channels, translating that data into actionable insights for omnichannel campaign execution.
On the technical side, Skai's capabilities span digital advertising optimisation, data centralisation and analytics, and publisher and retailer integrations. The company has invested in AI, including Celeste AI, a generative AI agent built specifically for commerce marketers. Engineering and product work spans these domains, with the platform serving as infrastructure for enterprise-scale omnichannel campaigns.
