Strike Social is a technology-first social media advertising campaign management company founded in 2013. It uses machine learning and artificial intelligence to optimise advertising campaigns in real time for brands and agencies, including some of the largest agencies globally.
At the centre of its work is Campaign Lab, a proprietary campaign management and optimisation platform powered by machine learning and data science. The platform adjusts social media advertising campaigns continuously, covering 24 hours a day, seven days a week. Strike Social reports that it has optimised more than 50 million campaigns and that the system improves advertising performance by 30-70%.
The company's technical domains span machine learning, artificial intelligence, data science, real-time optimisation and digital advertising technology. It operates in the social media advertising, digital advertising, advertising agency and brand marketing sectors, with an always-on approach to campaign optimisation.
Strike Social works from a set of hubs across the United States, Europe and Asia-Pacific, including Chicago, San Francisco, Los Angeles, New York, Manila, Mexico City, Krakow, Singapore and locations in the Philippines, Poland, Australia and Thailand.
