Unifonic is a customer engagement platform headquartered in the Middle East, founded in 2006 by two brothers while they were students. The company enables businesses to communicate with customers at scale through omnichannel messaging, handling over 10 billion transactions annually for more than 5,000 clients across 160 countries. It operates in six countries and serves sectors including banking, government, retail, and healthcare.
Originally an SMS reseller, Unifonic has evolved its core product into a full omnichannel communication platform spanning conversational AI, customer experience, and business messaging. In 2019, the company was recognised as the first WhatsApp Business Solution Provider in the Middle East. The team comprises over 500 professionals, with an emphasis on cultural fluency and regional understanding alongside technical innovation.
Unifonic raised $125 million in a Series B funding round. Its technical work covers conversational AI, omnichannel communication, and large-scale business messaging infrastructure, reflecting the demands of processing billions of transactions across multiple channels and markets.
