Wati's story began when its founders realized that small and medium businesses were struggling to leverage the power of WhatsApp for customer engagement at scale. While WhatsApp had become the world's most popular messaging platform, businesses lacked the tools to have personalized, efficient conversations with their customers. So in 2020, Wati was born as a WhatsApp team inbox solution, designed to help businesses meet their customers exactly where they are.
What started as a simple team inbox has evolved into a comprehensive AI-powered business messaging platform that now serves over 16,000 customers across more than 100 countries. Headquartered in Hong Kong, Wati enables companies to automate personalized notifications, manage team communications through smart routing and automated responses, and build no-code chatbots - all built on the WhatsApp Business API. With backing from world-class investors including Sequoia Capital, Shopify, DST Global, and Tiger Global, Wati continues to innovate at the intersection of AI and business messaging, helping SMBs grow smarter through conversations that convert into lasting customer relationships.