The Trade Desk powers the open internet through its independent media buying platform, designed specifically for data-driven advertising. As the world's largest demand-side platform, the company enables advertisers and agencies to manage digital campaigns with unprecedented precision and transparency across audio, connected TV, digital out-of-home, mobile, display, native, and video channels. The platform processes over 1 trillion queries daily, leveraging advanced artificial intelligence that analyzes up to 15 million ad opportunities per second to optimize campaign performance in real time.
Founded in 2009 and publicly traded on Nasdaq (TTD), The Trade Desk operates without owning or operating media itself, ensuring objective and unbiased inventory recommendations for clients. The company champions industry initiatives like Unified ID 2.0 for privacy-centric identity, OpenPath for supply chain transparency, and Ventura for connected TV advertising. With offices globally and a culture built on trust, ownership, and collaboration, The Trade Desk serves thousands of clients worldwide, helping them reach relevant audiences and prove business impact through outcome-based measurement across the entire marketing funnel.
