adnomaly is a B2B SaaS company in the advertising technology sector, founded in April 2021 and headquartered in Düsseldorf, Germany. Its product suite is built around machine learning and anomaly detection applied to digital advertising operations. The adnomaly Detection Engine, the core product, uses historical data and pattern recognition to identify unusual configurations across paid social, programmatic and paid search platforms in real time - errors such as incorrect budgets, missing geo-targeting or broken landing pages. Detected anomalies can trigger automatic deactivation of the affected campaign elements and notifications to the relevant stakeholders. Two further products extend the workflow: the DSP Assistant gives real-time guidance during campaign setup to prevent errors before they occur, and Campaign List provides a centralised dashboard aggregating campaign status and key performance indicators across multiple DSPs.
On the technical side, the work spans machine learning, anomaly detection, pattern recognition, historical data analysis, real-time monitoring and automated campaign optimisation and enforcement. The platform integrates with seven major advertising platforms: Meta Ads, TikTok, Pinterest, Snapchat, DV360, The Trade Desk and Google Ads.
adnomaly reports having protected more than €350m in media budgets and counts WPP, GroupM and Havas among its customers. The company serves global media agencies and brands and was founded by a technical team comprising CEO Max Weber and CTO Mohamed Omeirate.
