Confiant, founded in 2013, is a cybersecurity firm focused on the digital advertising ecosystem. The company detects and blocks malvertising, scams, disruptive creatives, and compliance risks in real-time for publishers and ad tech platforms. Its core offering is an industry-first real-time verification system that operates client-side, giving publishers control over the behavior of programmatic ads on their sites. The system integrates both client-side and server-side to provide protection at scale.
The platform processes billions of impressions daily, monitoring ad traffic for security and quality threats. Confiant's technical work spans real-time verification, client-side protection, and malvertising detection. The company operates within the digital advertising, publishing, and ad tech verticals.
